Rick & Rick Rule the World

Brand Refresh Insights: Mountain Dew, Marvel's Thunderbolts* & More


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Ryan Coogler’s “Sinners” satisfies. Marvel’s “Thunderbolts*” rebrand. Plus: loaded questions about surprising (and hilarious) brand refreshes for Mtn. Dew, PwC, and Panda Express.
IN THIS EPISODE:
🫂Digital 'Halo' technology helps Michael B. Jordan play twins in “Sinners”
✱ Marvel gives “Thunderbolts*” a major rebrand in post-release campaign
💥 Can Marvel really pull off a movie like “Avengers: Secret Wars”?
🥤 Mountain Dew brand refresh goes wide with—tattoos?
📢 PwC upgrades its brand identity without spending $1 billion
🥡 Orange Chicken and a Song: Inside Panda Express’s “Pandaoke”
Approx. 22 min. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.
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Rick & Rick Rule the WorldBy Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing, Media, Tech & Pop Culture

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