Brand Rounds

Nick Nanton is An Emmy Award-Winning Director and Producer, Nick Nanton, Esq., produces media and branded content for top thought leaders and media personalities around the world. Recognized as a leading expert on branding and storytelling, Nick has authored more than two dozen Best-Selling books (including The Wall Street Journal Best-Seller, StorySelling™) and produced and directed more than 60 documentaries, earning 16 Emmy Awards and 36 nominations. We discuss:1. In your book, Celebr...

As WireBuzz’s Director of Content Development, Jason Fair helps clients create digital customer journeys to drive business development. We discuss: What question does Jason receive most often from customers?Is there “conventional wisdom” in our industry that is just plain wrong?Jason created a post 3 days ago that mentioned 40% of B2B reps told Forrester in a recent survey plan to modify their tactics to adapt to remote selling activities. If personalized video works so well i...

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury Univers...

Geoffrey Moore is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.I ask him:1. Can you tell me about a time when you had no idea what you were doing and what you learned?2. How do you describe your book, Crossing the Chasm, to someone that has not read the book?3. In your experience, is technology adoption different in medical vs. other non-healthcare sectors? 4....

Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas”. She is the Chief Content Officer of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories.Prior to founding StoryFuel, Melanie was the first editor of...

James Carbary is the Author of Content-Based Networking | Co-Host of B2B Growth | Founder of Sweet Fish Media. I ask James:What made you curious to write your book, Content-Based Networking?What are the two key take home messages you want us to receive from your book?You've changed my mindset on reaching out to people and asking them if they'd be willing to share their expertise. Why "less is more" in the request.What do you say to the person, "podcasting is not new, James."Describe your...

Tyler Menke is a father, medical sales professional, and author. I ask him:1. Share how you broke into medical sales in context of how challenging it can be some. 2. How did UPS Supply Chain Solutions prepare you for medical sales success? 3. What frustrates you about the medical technology industry?4. What do you think most doctors wish for in a sales consultant that they may not be receiving? 5. What's something you hold to be true, but almost no one agrees with you?6. Give us some practica...

Debbie Millman has been named "one of the most creative people in business by Fast Company" and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is an author, educator, strategist and host of the podcast Design Matters. Design Matters is the first and longest running podcast about design and Debbie has interviewed 300 design luminaries and cultural commentators. The show has over 5 million downloads per year, a Cooper Hewitt National Design Award and...

Author of the branding bestseller, Hello, My Name is Awesome... How to Create Brand Names That Stick (an Inc. Magazine Top 10 Marketing Book), I am the founder of Eat My Words, the wildly creative naming firm behind countless love-at-first-sight brand names including Burger King's new Mac 'n Cheetos. (I also named Wendy's Baconator while contracting for another firm.) I am also a frequent guest lecturer at MBA programs and have been invited to present on multiple occasions to Stanford GSB, Ha...

Mathew Sweezey is the Director of Market Strategy at Salesforce. His focus is on the intersection of consumer psychology, media, and modern technology. He's worked with some of the worlds largest and most well-respected brands including AT&T, Dell, Boeing, MIT, UPS, HomeDepot, and NATO illuminating their future path, and inspiring them to a more successful marketing future.I ask him:1. Your book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, what m...