Scott Cunningham has too many titles and accolades to list here, but he's one of the most sought after brand safety, privacy and martech consults on the planet. He gives us the low down on what's really behind the privacy battles between Apple, Facebook and Google as well as his take on cookies, legislation and sound advice for global brands. Zero-party data also has a great section in this long form podcast a s well as saving journalism and how first party identifiers are crucial to local and advertsing.