In this episode of Brands of Value, host David Göz interviews marketing expert Ethan Decker to reveal the science of brand growth. Ethan, a scientist-turned-marketer, discusses evidence-based marketing strategies that challenge common myths and explain the true drivers of brand success.

Together, they break down the laws of marketing—scientifically-backed principles that can unlock brand potential and deliver long-term growth. Whether you're a marketing professional or a business owner, this episode is packed with actionable insights to help you navigate the ever-evolving world of brand marketing.

Learn more at appliedbrandscience.com or connect with Ethan on LinkedIn.

Special thanks to our partner, "The 30 Minute University of Planning," a free mentor network for marketing professionals.