When Aviva wanted to create a new brand positioning, it went to one of the biggest names in the business - Adam & Eve DDB.

They are responsible for turning Christmas TV adverts into major, must watch events.

In this podcast you can hear from Mike Stern, Managing Partner at Adam & Eve DDB and Julie-Ann Douglas, Group Head of Brand at Aviva.

For more information on Aviva's brand, visit:

https://www.aviva.com/about-us/it-takes-aviva/

And for more information on Adam & Eve DDB, visit:

https://adamandeveddb.com/