On today’s episode of Uncooked, we’re discovering why personalization is the key to our brand-loving hearts, starting with a tech company that helps you maintain the perfect temperature for your favorite beverage. Jolene Abbott, from Ember Technologies,joins me to discuss understanding consumer pain points, why details show that brands truly “get” us, and how to approach marketing a product you don’t know you need until you have it.

As an experienced head of marketing with 15+ years of experience, Jolene Abbott is passionate about building brands that emotionally connect, developing high-functioning teams and driving meaningful business impact.

At Ember, she has helped scale the disruptive consumer tech brand beyond the early adopter phase, into a thriving global business. Jolene oversees creative, brand marketing, e-commerce, digital + social media marketing, influencer, communications and retail marketing.



You can connect with Jolene via LinkedIN: https://www.linkedin.com/in/joleneabbott/

 

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