Nestled in the unassuming Massachusetts town Holybrook, cannabis cultivation group Grand Cru is shaking things up. The company is pioneering a new approach to bringing cannabis to the state, which connects a quality-focused west coast mentality to the east's rich cultural roots. Mattheus Kurnick joins RJ for a conversation on cultivation, testing, and creating town relationships.

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• www.grandcrusolutions.biz

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