How well does your brand fit into your customer's day and where are you leading them?

Today's episode tackles what questions should you ask yourself in terms of product development, and in turn what should you ask your customers in order to serve them and help them achieve that perfect day. Max share the three questions he asks about a brand to get an idea of how dialed in they are with their message.

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Mentioned in this episode

"From the second they wake up to the second they go to sleep, what does their day look like? And what role can your brand play in the course of that day?" — Max Kerwick

"Brands play a real role in helping build a sense of identity in people." — Max Kerwick