Reaching your core audience requires defining your area of authority so that you can talk effectively to that audience. Melanie Deziel, Director of Creative Strategy for Time Inc., shares her top tips and case studies. Newsmodo.com

Brand Storytelling #41 Finding Your Area Of Authority, Melanie Deziel

Brought to you by Newsmodo, Brand Storytelling is the podcast that brings you the latest trends, tips and insights in content marketing and brand publishing. Learn how your brand can become a better storyteller, and grow as a business. Hosted by Newsmodo CEO, Rakhal Ebeli.

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On the Brand Storytelling podcast we are joined by Konrad Marshall, journalist at FairFax Media and author of the book 'Yellow & Black - A Season it Richmond' who knows all too well how a great team can foster incredible results.

For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/building-a-champion...

Building A Champion Team

On the Brand Storytelling podcast we are joined by Keeva Stratton, a communications specialist who understands human behaviour when it comes to storytelling that emotionally connects, and builds bonds with its audience.

For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/getting-inside...

Getting Inside the Minds of your Audience

On the Brand Storytelling podcast we are joined by the man-with-the-plan and former Head of Strategy at King Content, Phil Brown who will help us sort through the fluff and get down to the grass roots of what makes a successful marketing strategy.


For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/successful-marketing/

What is the Answer to Successful Marketing?

On the Brand Storytelling podcast we are joined by Richard Curtis, CEO of FutureBrand to discuss not only how to brand yourself effectively, but why it's so important that you know who you're speaking to, and how to get it right.

For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/blog/

Is Branding Really That Important?

On the Brand Storytelling podcast we are joined by Susan Hartman, a Global Marketer who will help us understand how to tap into the expertise and resources of an organisation, to then market the knowledge base and bring values to consumers. 


For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/all-blog-content/

Brand Storytelling #41 Finding Your Area Of Authority, Melanie Deziel

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