In this episode we bring you a conversation between Judson Morgan and Liran Hirschkorn. Judson is our chief creative officer at Butter and a serial entrepreneur building 8-figure brands in the e-commerce space, and Liran is CEO of Incrementum Digital, and widely followed as a thought leader and speaker on marketing and selling on Amazon. Today Judson and Liran discuss the importance of brand storytelling in the current Amazon space and how A/B testing can increase conversion on your listings.