Brand Storytelling

By Hosted by Rakhal Ebeli, with special guests every week.

What's Brand Storytelling about?

Brought to you by Newsmodo, Brand Storytelling is the podcast that brings you the latest trends, tips and insights in content marketing and brand publishing. Learn how your brand can become a better storyteller, and grow as a business. Hosted by Newsmodo CEO, Rakhal Ebeli.

Download our free app to listen on your phone

Brand Storytelling episodes:

11.27.2017
Building A Champion Team
On the Brand Storytelling podcast we are joined by Konrad Marshall, journalist at FairFax Media and author of the book 'Yellow & Black - A Season it Richmond' who knows all too well how a great team can foster incredible...
11.20.2017
Getting Inside the Minds of your Audience
On the Brand Storytelling podcast we are joined by Keeva Stratton, a communications specialist who understands human behaviour when it comes to storytelling that emotionally connects, and builds bonds with its audience. For shownotes and more information about our guest, head...
11.13.2017
What is the Answer to Successful Marketing?
On the Brand Storytelling podcast we are joined by the man-with-the-plan and former Head of Strategy at King Content, Phil Brown who will help us sort through the fluff and get down to the grass roots of what makes a...
11.07.2017
Is Branding Really That Important?
On the Brand Storytelling podcast we are joined by Richard Curtis, CEO of FutureBrand to discuss not only how to brand yourself effectively, but why it's so important that you know who you're speaking to, and how to get it...
10.30.2017
Knowledge Marketing
On the Brand Storytelling podcast we are joined by Susan Hartman, a Global Marketer who will help us understand how to tap into the expertise and resources of an organisation, to then market the knowledge base and bring values to consumers. For shownotes and...
10.23.2017
Digital Marketing and The Power of Data
On the Brand Storytelling podcast we are joined by Simon Kemp, the Global Consultant for We Are Social and Founder of Kepios to discuss understanding and breaking down the insights provided by data and analytics. For shownotes and more information about our...
10.16.2017
Bridging the Gap: Brands, Communities, Culture
On the Brand Storytelling podcast we are joined by Aquaus Kelley, Founder of 'A Lovers Ambition Lifestyle Group' and content creator, brand strategist, social ambassador, and educator; here with us to share his passion and knowledge in identifying talent and...
10.09.2017
The Power of Storytelling
On the Brand Storytelling podcast we are joined by Diana Yazidjian, Managing Director of DFY Consulting and professional, strategic storyteller; specialising in creating emotional bonds between brand and audience. For shownotes and more information about our guest, head to the Newsmodo...
10.02.2017
How Badass Is Your Brand?
On the Brand Storytelling podcast we are joined by Pia Silva, entrepreneur, speaker, writer and the Founding Partner and Brand Strategist behind Worstofall Designs; her badass branding skills will help us understand how to build a brand that will sell itself. For shownotes and...
09.25.2017
Storytelling Over Time
On the Brand Storytelling podcast we are joined by Mandi Bateson, Head of Social at M&C Saatchi to talk to about the growth and change of social media over the last decade and what she's learnt are the key points to...
09.18.2017
Visual Data and Audience Engagement
On the Brand Storytelling podcast we are joined by Brian Wallace, an expert in visual data and President and Founder of the US's premier infographic design agency NowSourcing; here to help us understand the art and science of telling a...
09.11.2017
The Future of Video blogging and influencer content
On the Brand Storytelling podcast we are joined by String Nguyen, the No. 1 "Top Video Personal Brand on LinkedIn" and Video Content Creator/Producer of StringStory Media as she talks us through what has made her such a successful influencer...
09.04.2017
Do happy, healthy employees equal better brands?
On the Brand Storytelling podcast we are joined by Dr Lindsay McMillan, a leading academic, thought leader and social commentator about all things HR and life in the Aussie workplace. For shownotes and more information about our guest, head to the...
08.28.2017
How to make technology work for your marketing strategy
On the Brand Storytelling podcast we are joined by Scott Brinker, a marketing technology specialist help numerous companies over the last 2 decades-building a name for himself by proving time and time again why he's the go-go-guy for martech solutions. For shownotes...
08.21.2017
Modern Day Storytelling
On the Brand Storytelling podcast we are joined by David Leser, a multi-award winning journalist who has worked all over the globe; giving us the greatest insights about how storytelling has changed in the last few decades. For shownotes and more...
08.15.2017
What does ‘content’ actually mean?
On the Brand Storytelling podcast we are joined by Julian Mitchell, a content creator that works on creating cultural movements for brands that stay with the audience long after the campaign in finished.For shownotes and more information about our guest,...
08.14.2017
Influencer marketing. What does it mean?
On the Brand Storytelling podcast we are joined by the Co-Founder & CEO of TopRank Marketing Lee Odden as he looks at how influencer marketing can boost your brand. For shownotes and more information about our guest, head to the Newsmodo...
08.14.2017
What does 'content' actually mean?
On the Brand Storytelling podcast we are joined by Julian Mitchell, a content creator that works on creating cultural movements for brands that stay with the audience long after the campaign in finished. For shownotes and more information about our guest,...
07.23.2017
Episode #131: Non-conventional Lead Generation
On the Brand Storytelling podcast we are joined by Co-Founder of Interact Josh Haynam to discuss why using quizzes to build your leads database is so beneficial for your business.
07.23.2017
Episode #130: Content: Quality Vs Quantity
On the Brand Storytelling podcast we are joined by Steven Barnes who will discuss content creation and how we can get the best of both worlds when it comes to quality vs quantity.
07.17.2017
Episode #129: Adam Ferrier On How Content Can Shape Consumer Behaviour
On the Brand Storytelling podcast we are joined by Adam Ferrier, a consumer psychologist and founder of Melbourne-based agency Thinkerbell; looks at how brands can "train" their audience and customers based on marketing tactics. For shownotes and more information about...
07.11.2017
Episode #128: Audience Communication In The 21st Century
On the Brand Storytelling podcast, we are joined by Geoff Colon; the Senior Marketing Communications Designer for Microsoft discusses how we need to constantly change and adapt our communication methods to ensure that we're getting the audience listening, and wanting...
07.04.2017
Episode #127: Finding And Implementing Scalable Content Solution For Your Brand
On the Brand Storytelling podcast, we are joined by Tyson Cobb who is a marketing specialist and hosts his very own podcast, Marketing Crunch. Tyson is changing the way traditional businesses approach scalability by putting favour on side-by-side marketing; and develops...
06.26.2017
Episode #126: Authenticity And Substance In Content
On the Brand Storytelling podcast, we are joined by Danika Johnston; a Content Marketing Leader and the authority on marketing strategy, with over 20 years worth of national and international experience.
06.19.2017
Episode #125: The Evolution Of Marketing - How To Connect With Your Audience Through Content, With Michael Brenner
On the Brand Storytelling podcast, we are joined by Michael Brenner to discuss how brands are creating loyal bonds with their audience through the rise and expansion of digital, and content marketing.
06.12.2017
Episode #124: The Future Of Storytelling
On this week's episode of our Brand Storytelling podcast, Dennis Williams brings his experience as a market leader, and forward-thinking innovator to discuss how we adapt to current technology and use it to communicate to our audiences.
06.04.2017
Episode #123: What Is Social Momentum?
On this week's episode of our Brand Storytelling podcast, we are lucky enough to sit down with Shama Hyder; the CEO of The Marketing Zen Group and best-selling author of The Zen of Social Media Marketing and Momentum. Shama is...
05.29.2017
Episode #122: Viral Content And Why It Works
On this week's episode of our Brand Storytelling podcast, we're talking with the man investigating and researching Viral content; and the science behind our reactions to it. Jonathan Creek is a consultant working with some of the biggest companies across...
05.21.2017
Episode #121: Brandjacking: What You Can Do To Avoid It
On this week's episode of our Brand Storytelling podcast, we talk to Bo Breuklander about the alarming growth of fake social media accounts and how they're damaging brands; not necessarily financially, but almost always reputationally.
05.14.2017
Episode #120: Building A Brand: How To Do It And Why We Must Act Now
On this week's episode of our Brand Storytelling podcast, we are talking to business and marketing coach and entrepreneur Jim Palmer; about why building your brand and staying relevant in the online space is so crucial for business'.
05.08.2017
Episode #119 Building Trust Through Content
On this week's episode of our Brand Storytelling podcast, we sit down with one of the founding partners of Melbourne based Zoetic Agency, Dionne Lew. As a longtime marketer and PR master, she's in-demand as a social media speaker and consultant....
05.01.2017
Episode #118: Monetising Content Through Audience Engagement
Joined by the specialist in content and social media marketing, Simon Owens; we discuss why inbound marketing is no longer the only way to build your business. Content marketing can yield more traffic, leads and loyal customers; and by creating gated content...
04.23.2017
Episode #117 - A 'How To' Guide On Defining Your Digital Media Strategy
With Chris C. Anderson leading the charge, we discuss defining your digital media strategy and making the most of the content marketing landscape in 2017. Brands have endless channels through which to distribute content from, and even more types of...
04.17.2017
Episode #116: Dave Hughes Talks Infusing Your Content With Comedy
We welcome none other than Dave Hughes onto our podcast, to chat about engaging with your audience and breaking down the barriers between the audience and the brand. Hughesy has become one of Australia's most popular comedians thanks to his...
04.10.2017
Episode #115: Keeping The Faith: A Content Marketing Sermon With Father Bob Maguire
Today we have a very special guest with us to join us on our Brand Storytelling podcast, Father Bob Maguire. He's the man that has amassed over 120,000 followers on Twitter and is very much a figure in the public...
04.09.2017
Episode #115: Keeping The Faith: A Content Marketing Sermon With Father Bob Maguire
Today we have a very special guest with us to join us on our Brand Storytelling podcast, Father Bob Maguire. He's the man that has amassed over 120,000 followers on Twitter and is very much a figure in the public...
04.02.2017
Episode #114: Humanising Your Brand Message
This week's episode of the Brand Storytelling podcast talks about tips and tricks that can be applied to make your company and it's products and services more closely aligned with the needs of your market. Marie Wiese joins us all the way...
03.27.2017
Episode #113: The Intersection Of Marketing And Technology
This week's episode of the Brand Storytelling podcast looks at how we leverage new technologies to improve our own content capabilities, without losing the all important human touch. Here with us to talk about our ever-evolving ways of communicating and how we find more and...
03.20.2017
Episode #112: Empowering Audiences Through The Art Of Language
This week's episode of the Brand Storytelling podcast delves into the influence of language in the way everyday audience behaviour is shaped. Discussing the construction of powerful brand storytelling, inbound marketing and the language that powers it all up, FutureBrand CEO...
03.13.2017
EPISODE #111: Going Beyond Your Brand Through Content Marketing - With Founder Of MiGoals, Adam Jelic
This week's episode of the Brand Storytelling podcast sees Rakhal partner up with founder of popular stationery label MiGoals, Adam Jelic, for a discussion on selling a solution, not a product. Having gained serious momentum across the industry, MiGoals now...
03.05.2017
How Omny Studio Enables Podcasters To Monetize Their Content
On the Brand Storytelling podcast, we talk with the CEO of Omny Studio Sharon Taylor about how the podcasting industry is starting to monetise. With the market for ads expected to exceed $200 million in 2017, publishers and producers are...
02.26.2017
EP#109 - How The Gig Economy Is Developing In 2017 With FreeeUp Founder, Nathan Hirsch
On this week's episode of the Brand Storytelling podcast, Rakhal is joined by FreeeUp Founder, Nathan Hirsch to talk about the emergence of the gig economy and how brands like his help freelancers find work. FreeeUp is a freelancer solution...
02.19.2017
EP#108 - How Collective Campus Is Helping Brands Grow In 2017 - With Steve Glaveski
Brand innovation is set to take another giant leap in 2017 as we continue to build upon the strides made in previous years. Augmented reality, 3D technology, on-demand television and new gaming platforms are just the tip of the iceberg...
02.12.2017
EP#106 - How Explainify Simplifies Brand Storytelling To Generate Leads - With Eric HInson, Explainify
On this week's Brand Storytelling podcast, we are joined by the founder of Explainify, Eric Hinson to discuss how they turn complex information into engaging video content. Brands can often struggle to explain their services to prospective clients which can...
02.06.2017
EP#105 - How To Move Your Storytelling Beyond The Brand - With Ben Shipley, Spectrum Group
On the Brand Storytelling podcast, we are joined by Ben Shipley, Managing Director at Spectrum Group. We talk with Ben about how brands can start to reinvent their storytelling and create an authentic dialogue with their audiences. Brands are already branching...
01.29.2017
EP#104 - How To Build Your Content Strategy With Influencer Marketing - With Trevor Young
On the Brand Storytelling podcast, we talk with the PR Warrior, Trevor Young about the role influencer marketing is now playing in content strategies. As brands seek to distribute their content organically, the market for influencers has ballooned and has...
01.22.2017
EP# 103 - The Rise Of Video Marketing In 2017
On the Brand Storytelling podcast, we talk with Chris Wolski, Product Marketing Manager at Klipfolio, about how 2017 could be the year of video marketing. Chris talks with Rakhal about his experiences creating video ads for Facebook, creating content that...
01.15.2017
EP# 102 - Finding A New Path To Your Audience In 2017 - With Marc Stoiber, Your Ultimate Speech
On the Brand Storytelling podcast, we talk with Marc Stoiber, CEO and Founder of Your Ultimate Speech and author of The DIY Brand Build Guide. We chat about exploring new and creative paths to audiences in 2017 and how brands...
01.08.2017
EP#101 - Finding The Right Fit For Your Content - With Dan Foley, Tailored Ink
On the Brand Storytelling podcast, we talk with Dan Foley, co-founder and CEO of Tailored Ink about how to find the right fit for your content marketing. The rise of SEO, Google analytical tools and other technology and placed a...
01.02.2017
EP#100 - We Celebrate Our 100th Episode With A Special Guest!
We hit the ton! This episode marks our 100th episode of the Brand Storytelling podcast and to celebrate we have brought on a special guest. Thanks for tuning in and we hope you will continue to do so as...

What's Brand Storytelling about?

Download our free app to listen on your phone

Brand Storytelling episodes:

Building A Champion Team

Getting Inside the Minds of your Audience

What is the Answer to Successful Marketing?

Is Branding Really That Important?

Knowledge Marketing

Digital Marketing and The Power of Data

Bridging the Gap: Brands, Communities, Culture

The Power of Storytelling

How Badass Is Your Brand?

Storytelling Over Time

Visual Data and Audience Engagement

The Future of Video blogging and influencer content

Do happy, healthy employees equal better brands?

How to make technology work for your marketing strategy

Modern Day Storytelling

What does ‘content’ actually mean?

Influencer marketing. What does it mean?

What does 'content' actually mean?

Episode #131: Non-conventional Lead Generation

Episode #130: Content: Quality Vs Quantity

Episode #129: Adam Ferrier On How Content Can Shape Consumer Behaviour

Episode #128: Audience Communication In The 21st Century

Episode #127: Finding And Implementing Scalable Content Solution For Your Brand

Episode #126: Authenticity And Substance In Content

Episode #125: The Evolution Of Marketing - How To Connect With Your Audience Through Content, With Michael Brenner

Episode #124: The Future Of Storytelling

Episode #123: What Is Social Momentum?

Episode #122: Viral Content And Why It Works

Episode #121: Brandjacking: What You Can Do To Avoid It

Episode #120: Building A Brand: How To Do It And Why We Must Act Now

Episode #119 Building Trust Through Content

Episode #118: Monetising Content Through Audience Engagement

Episode #117 - A 'How To' Guide On Defining Your Digital Media Strategy

Episode #116: Dave Hughes Talks Infusing Your Content With Comedy

Episode #115: Keeping The Faith: A Content Marketing Sermon With Father Bob Maguire

Episode #115: Keeping The Faith: A Content Marketing Sermon With Father Bob Maguire

Episode #114: Humanising Your Brand Message

Episode #113: The Intersection Of Marketing And Technology

Episode #112: Empowering Audiences Through The Art Of Language

EPISODE #111: Going Beyond Your Brand Through Content Marketing - With Founder Of MiGoals, Adam Jelic

How Omny Studio Enables Podcasters To Monetize Their Content

EP#109 - How The Gig Economy Is Developing In 2017 With FreeeUp Founder, Nathan Hirsch

EP#108 - How Collective Campus Is Helping Brands Grow In 2017 - With Steve Glaveski

EP#106 - How Explainify Simplifies Brand Storytelling To Generate Leads - With Eric HInson, Explainify

EP#105 - How To Move Your Storytelling Beyond The Brand - With Ben Shipley, Spectrum Group

EP#104 - How To Build Your Content Strategy With Influencer Marketing - With Trevor Young

EP# 103 - The Rise Of Video Marketing In 2017

EP# 102 - Finding A New Path To Your Audience In 2017 - With Marc Stoiber, Your Ultimate Speech

EP#101 - Finding The Right Fit For Your Content - With Dan Foley, Tailored Ink

EP#100 - We Celebrate Our 100th Episode With A Special Guest!