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Brand strategy and the role of a strategist
Your brand is what is said about you when you are not in the room.
A brand strategy will help you make sure what is said is what you WANT to be said. And to get there, a strategist will help guide the way.
As I’ve talked about before, the brand is a clear understanding of the who, what, where, and when of your business. It is what drives your business. It brings the purpose of the business to life. It is the personality in terms of how you speak and how you make those you serve feel. It is a deep understanding of the problem you solve for those you serve.
Brand strategy is the plan that brings the brand to life. The key role of the brand strategy is to bring the ideal target audience and the business together. And that strategy touches every interaction you have with your audience.
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Your brand is what is said about you when you are not in the room.
A brand strategy will help you make sure what is said is what you WANT to be said. And to get there, a strategist will help guide the way.
As I’ve talked about before, the brand is a clear understanding of the who, what, where, and when of your business. It is what drives your business. It brings the purpose of the business to life. It is the personality in terms of how you speak and how you make those you serve feel. It is a deep understanding of the problem you solve for those you serve.
Brand strategy is the plan that brings the brand to life. The key role of the brand strategy is to bring the ideal target audience and the business together. And that strategy touches every interaction you have with your audience.