When it comes to the strategy of your brand, there’s a few important factors to keep in mind.  

Brand strategy contains many elements. You should be asking, “Where should I place my brand?” “Which social media channels are my target market using most?”  

Brand Identity is the fonts, colors, logos, and overall branding and consistency of your brand. It’s the front end of your brand, or what people will see. Do you want to convey an exciting brand? Or are you more serious? What emotions to you want to incite when they think of your brand?  Also, does your brand look like the same brand on Facebook, as it does Twitter, or Instagram?  

Brand positioning is going to be there where people see your brand. Will it be online, or offline? Where do people in your target market hang out at offline? It could be a coffee shop, or an Internet cafe.   

Then, there’s online. When it comes to online, there’s Facebook groups, there’s influencers on every social media channel. These are places and people that your target market is going to hang out on, engage on, and have their attention on.  

Do you know the personality of your brand? Are you a friendly brand? Or do you like to throw shade at others in your industry. Figure out the personality online and offline you want your brand to represent.   

These are just a few ideas on how to really define your brand strategy, so that you can be in front of your target market, and build brand reputation!

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I hope this helps improve your social media game and strategies so that you can take your business to the next level!   

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