<p>Mike Bowers, Managing Director at InnerView Group, talks about the importance of executing brand strategy, not just in external communications, but internally. How brand dilution can happen through the various levels of your sales channels. And why over communicating, might not be a bad thing right now.</p>

Mike Bowers, Managing Director at InnerView Group, talks about the importance of executing brand strategy, not just in external communications, but internally. How brand dilution can happen through the various levels of your sales channels. And why over communicating, might not be a bad thing right now.

Brand Strategy For Sales & Service Teams

The Building Brands podcast, hosted by Luminus Owner & CEO Tim Bouchard, is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.

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Marketing

The Building Brands podcast, hosted by Luminus Owner &amp; CEO Tim Bouchard, is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.

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Brand Strategy For Sales & Service Teams

Brand Strategy For Sales & Service Teams