11.09.2023 - By Jeff Lieber
https://youtu.be/2z64nwkJ_VU
Learn how to use Brand Tailored Promotions to target specific audiences, boost sales, and increase customer loyalty.
Brand Tailored Promotions is a powerful tool that allows you to create targeted discounts for specific audiences. It's a hidden gem in the Amazon seller central, but it's not well-known by many sellers.Here's the secret: Brand Tailored Promotions can help you skyrocket your Amazon sales.By using Brand Tailored Promotions, you can:* Re-engage at-risk customers and win them back.* Convert brand card abandoners into paying customers.* Reward brand followers for their loyalty.* Keep high-spend customers coming back for more.* Attract potential new customers and introduce them to your brand.* Nurture promising customers and turn them into loyal customers.* Encourage recent customers to repurchase your product.* Reward repeat customers for their continued support.* Show your appreciation to top-tier customers and keep them coming back.Here are some dates to keep in mind when using Brand Tailored Promotions:* October 24th - November 24th: Only run coupon clippings during this time, as other promotional types can affect Black Friday promotions.* November 25th (Cyber Monday) - December 15th: Target brand card abandoners and potential new customers.* December 16th - December 23rd: Target high spend customers, top tier repeat customers, and brand followers.Here are some tips for using Brand Tailored Promotions effectively:* Target the right audiences with the right discounts. For example, you may want to offer a higher discount to at-risk customers than to repeat customers.* Create personalized messaging for each audience. This will help to make your promotions more relevant and appealing to your customers.* Track the results of your promotions. This will help you to see which audiences and promotions are most effective.Overall, Brand Tailored Promotions is a powerful tool that can help you to boost your sales on Amazon. By using it effectively, you can engage and convert customers at every stage of the buyer journey.