If you've ever been transfixed by a brand, felt an emotional tug at a concert, or found yourself deeply loyal to a cause or company, you're in for a treat.

Our host Lauren Teague sits down with Brant Menswar, a corporate transformation leader and bestselling author, to dive deep into the emotional connections that fuel enduring fandom. Known for his work in helping individuals uncover their non-negotiable values, Brant shares wisdom from his upcoming book, "Designing Momentum," which highlights the power of capturing significant moments to achieve goals.

We're diving deep into creating unbreakable loyalty through what Brant calls "Moment Momentum." Brant discusses overcoming the pervasive inner critic, forging emotional bonds, and examining the profound influence of cultural icons like Taylor Swift. Learn how creating a sense of belonging and community can shape fan loyalty driven by shared values and emotional ties.

Brant also introduces the concept of "brand cuffs" and the impact of value misalignment, shedding light on why many people feel compelled to change jobs in pursuit of alignment with their core values.

Lauren and Brant explore "black sheep values"—identifying life's non-negotiables to maintain authenticity. Listen to Brant's poignant personal story about how his son Theo’s battle with cancer led him to define his own values, providing clarity and purpose during difficult times.

This episode is packed with valuable insights on how to build meaningful connections and transform moments into compelling stories. Join us as we unravel the layers of fandom, emotional connection, and brand loyalty in this Brand to Fan Show episode.

Join host Lauren Teague as she chats with Purna Virji, a best-selling author and principal content solutions consultant at LinkedIn. Dive into the key strategies for building brand affinity in B2B marketing through the power of storytelling and responsible content creation.

Lauren and Purna explore how B2B marketers can shift from rational, bottom-funnel tactics to creating engaging, emotional content that fosters loyalty. Purna shares her journey from business and finance to journalism, leading to her LinkedIn role. She spearheads the "Innovate with LinkedIn" global education program, driving impactful, customer-focused content.

Learn from examples like SparkToro and Microsoft on leveraging personality in corporate marketing. Discover practical insights on:

Whether a veteran or new marketer, tune in for actionable tips and inspiring anecdotes to elevate your B2B marketing and thought leadership strategies.

Matt Corey, the CMO of the Tampa Bay Lightning and Vinik Sports Group, joins Lauren on the Brand to Fan Show. With a career spanning roles at the PGA Tour and the Arthur Blank Sports and Entertainment Group, Matt brings a wealth of experience in storytelling, fan engagement, and brand building.

In this episode, we dive deep into the fascinating world of sports marketing—exploring fans' unique emotional connections with their teams and how brands can leverage these connections for long-term growth. We'll discuss the incredible success of the Tampa Bay Lightning’s community initiatives, the power of integrating athletes into content creation, and the evolving dynamics of fan engagement through social media and digital platforms.

We’ll also discuss the challenges and triumphs of transitioning marketing strategies from retail to sports, the importance of trust and listening to your audience, and the game-changing impact of storytelling through projects like “Drive to Survive” and “Welcome to Wrexham.”

So, whether you're a marketer, a sports enthusiast, or someone keen to understand the intricate dance of brand loyalty and fan passion, this episode is packed with insights you won’t want to miss.

In this episode, host Lauren Teague sits down with Curtis Midkiff Jr., the Director of Social Engagement and Brand Partnerships at 23andMe, to delve into the captivating world of social media and brand management.

Curtis shares his wealth of experience, drawing intriguing parallels between brand strategy and DJing—emphasizing the importance of listening, authentic engagement, and balancing content with audience demand. They explore the integration of trends and innovations like AR, TikTok communities, and creator collaborations, highlighting the power of word-of-mouth marketing. Curtis also discusses his insights on capturing customer feedback, the role of social media as a feedback tool, and the nuances of fandom across different brands.

Join us for an insightful conversation on building genuine connections, leveraging social media's rapid feedback, and the art of maintaining audience engagement. Whether you're a seasoned marketer or just beginning your journey in brand management, this episode is packed with valuable takeaways to help you transform your brand into a thriving community of fans.

Host Lauren Teague dives deep into a conversation with workplace performance expert and author Henna Pryor.

Together, they unpack the essence of brand loyalty, the impact of technology on social interactions, and the importance of embracing authenticity and intentional efforts in building connections. From discussing fan gear sustainability to navigating awkward business and personal growth moments, this episode blends insightful reflections and practical advice.

Join us as we explore the nuances of attention hacking versus cultivating affinity, the value of celebrating attempts, and the intersection of professional risk-taking with vicarious embarrassment.

In Episode 31, we dive into YouTube sensation Judson Laipply's journey from viral 'Evolution of Dance' fame to becoming an in-demand professional speaker.

We unravel the power of unique branding, the complexity of internet fame, and the art of staying true to your craft amidst the allure of online buzz. Plus, we explore authentic fan connections, adapting to shifting platforms, and why carving out a niche is pivotal in today's digital arena. 

Judson's story is a masterclass in playing the long game and valuing genuine engagement over ephemeral success. Tune in to learn, laugh, and get inspired to evolve your brand into a fan favorite! Remember, it's not just about going viral—it's about making an impact. 

In this Episode (Time Stamps):

00:00 Create fan loyalty, brand building tips shared.

04:53 Unique content or story leaves lasting impression.

07:05 Evolution of Dance launch catapulted my career.

09:38 Evolution of dance: music, branding, and moves.

15:29 Best and worst timing shaped my journey.

17:29 Believe in achieving balance and happiness.

21:50 Digital world complexity, audience targeting, early internet experiences.

26:12 YouTube started as a dating site.

29:21 Internet facilitates connections but may hinder human interaction.

30:46 Connecting people in more human ways crucial.

35:58 Ellen Show backstage chaos over Tiger's makeup.

39:09 Tiger Woods and social media impact summarized.

41:58 Show sold out, filmed for HBO tour.

45:15 Cloud shoes now mainstream, bourbon's underground popularity.

47:59 Cleveland fan supports pitcher with special t-shirt.

50:24 Early advice: Understand the business, be unique.

53:39 TL;DL (too long; didn’t listen) recap from Lauren Teague

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Welcome to Brand To Fan, Episode 30, with your host, Lauren Teague, and special guest, Kristi Herold! In this episode, we deeply explore the power of play in building a successful brand.

Kristi, Founder of "JAM", started her journey by founding an adult rec sports league in Toronto. She has since rebranded her organization during the recent pandemic to offer exciting provisions for corporate team-building events.

Join us as we journey through Kristi’s vision of building a healthy organizational culture through play, fostering a sense of camaraderie and engagement among employees. We will also explore the importance of integrating play into the workplace and how it enhances productivity and overall job satisfaction.

Listen in as Kristi unravels her fascinating plans for expansion and how JAM continues to promote productivity, joy, and impactful connections even in the remote workspace.

Get ready for an exciting, game-changing episode that promises to leave you contemplating the power of play in your own lives and workspaces.

In this Episode (Time Stamps):

01:05 CEO of JAM connects people through play.

03:57 Loved playing sports, started adult rec leagues.

06:29 Social play improves mental health and longevity.

10:21 Friendships in the workplace improve productivity.

15:25 Intellectual property humor boosts organization's popularity.

19:33 Retention: engagement and workplace friendships lead to happier customers.

25:16 JAM encourages fun team activities outside the office.

28:11 Remote work can foster connection and culture. Daily huddles are effective.

32:12 Easy way to celebrate and highlight achievements.

35:26 Toronto Sport and Social Club rebranded in 2021.

38:22 Vision to grow the organization, advertise, and market.

42:01 Biggest-ever seasons, acquisitions, growing sports & corporate events. Exciting, unpredictable journey!

43:26 Workplace culture: a little work, little play, foster friendships, better bottom line.

47:36 Favorite fanware: JAM Hockey jersey with personalization.

51:14 Fun is important for productivity and retention.

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Welcome back to the Brand to Fan Show! In today's episode, we have an extraordinary guest joining us. It's none other than the legendary Dave Raymond, known as the Phillie Phanatic, the iconic mascot of the Philadelphia Phillies for 16 years! 

Dave shares his incredible journey of how he understood the insecurities of Phillies fans and used the Phanatic to create fun interactions with opposing fans. He also opens up about a chance encounter that made him realize the importance of breaking the wall between fans and players. 

Our host, Lauren Teague, delves deep into Dave's experiences and the fearless leadership that allowed him to be creative and take risks. They also discuss the power of character branding, its impact on creating emotional connections with fans and customers, and how storytelling plays a vital role in building a successful brand. Dave even reveals his process for creating a character brand and shares his mission of spreading joy and kindness through his work. 

Stay tuned for an inspiring conversation that will make you appreciate the power of fandom and the impact it can have on building communities. Let's dive right in with our incredible guest, Dave Raymond!

In this Episode (Time Stamps):

[00:01:01] Dave Raymond: Phillie Phanatic to Mascot Whisperer

[00:07:15] Revered leader sets simple expectations and encourages feedback.

[00:07:57] Creating a character that aligns with the typical Phillie fan 

[00:14:46] Promotions create memorable moments; fandom builds family.

[00:16:58] Family-focused Phillies ownership creates memorable experiences

[00:21:37] No resume, thanks to unexpected career path.

[00:24:21] Sports work, family, and brand impact joy.

[00:27:37] A branding asset that leaves an impact.

[00:33:48] Caring storytelling, unique design, great performance

[00:36:16] How the iconic Gritty mascot originated

[00:41:50] Social media speed led to meme adoption.

[00:45:11] Powerful experiences, joy, kindness, enabling others. Brand and person fan.

[00:46:18] Wawa: a phenomenal convenience store connecting people.

[00:52:05] TL;DL Recap 

[00:55:02] Stop chasing shiny objects, build lasting affinity.

Here are three ways to support Lauren Teague and the Brand to Fan Show: 

Welcome back to another exciting episode of the Brand to Fan Show! In today's episode, host Lauren Teague sits down with the brilliant Ruby Newell-Legner, a visionary leader who has sparked service excellence across various industries. This engaging conversation delves into the fascinating world of fandom and how businesses can cultivate a loyal following. Ruby shares invaluable insights on the importance of leaders engaging with frontline staff and leading by example and the impact that exceptional customer service can have on building a passionate fan base. The strategies discussed in this episode apply across the board, from sports venues to service-based businesses. Join us as we explore the journey from Brand to Fan with inspiring stories and practical advice from Ruby Newell-Legner. Let's dive in!

In this Episode (Time Stamps):

00:00:01  Introducing Ruby Newell-Legner, a visionary leader of service excellence..

[00:05:02] Frontline to the executive: the importance of customer service.

[00:06:43] Why Leaders should engage with frontline employees.

[00:11:49] Excitement for favorite t[eam's playoff experience diminished by wrong colors in stands.

[00:14:05] Tampa Bay Lightning case study: 10,000 jerseys distributed; positive fan experience.

[00:17:03] Customer's perspective: Cycle, standards, list, training, adjustments, collaboration

[00:26:19] Revamped arena benefits successful WNBA Seattle Storm.

[00:28:27] Short staffing affects businesses, restaurants, and venues. Challenges include hiring and training temp staff. Online learning helps with basic training. Positive experiences lead to longer employment.

[00:31:42] COVID-19 accelerates touchless experiences in venues.

[00:35:10] Interactive rooms at Meow Wolf showcase memories and promote togetherness.

[00:38:59] Listen to fans, engage, ask, listen.

[00:41:27] Ruby’s favorite fanwear includes a cherished customized Lightning jersey.

[00:44:05] TL;DL Moment: Listen to the real-time recap of the conversation with Ruby Newell-Legner. 

Here are three ways to support Lauren Teague and the Brand to Fan Show: 

On this Brand to Fan Show episode, host Lauren Teague flies solo. In today's quick episode, we explore unlocking possibilities for your customers. Inspired by a recent trip to the Oregon coast and a visit to a dedicated gluten-free brewery, I started thinking about how businesses can offer unique experiences and opportunities that set them apart from the competition. So, join me as we dive into the questions you should ask yourself about the possibilities you unlock for your customers. We'll also discuss how you can do the same for your team members. Get ready to discover the power of unlocking potential in this Brand to Fan Show episode!

Want to know more about Lauren? Here are three ways to support the show: 

Hire Lauren to bring the Brand to Fan Approach to your company or event. Go to http://www.LaurenTeague.com to learn how.

Want to see behind-the-scenes of Brand to Fan? Watch the Brand to Fan Show on YouTube.  

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