“Your brand is what people say about you when you leave the room.” Today, Bijal (@bijal.launch) defines the distinction between Brand Visual and Brand Voice, explaining how these factors complete and make your brand stronger. She also stresses the importance of what you put out to the world and how it affects your business’s success and the people that you’re connecting with.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at big Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:43) Brand voice and its importance in building a strong brand. 

(3:54) Missionary vs mercenary businesses and their impact. 

(6:54) Aligning business vision and mission with your target audience. 

(9:24) Brand voice and visuals for a successful business.

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