Welcome back to the MarketEd NOT Live podcast, how’s it going? Are you enjoying season three? We hope you are. This week we are joined by Bethany Joy, a brand voice crafter who started her career in charity comms and moved into brand consultancy and copywriting for a creative agency. Bethany helps brands find their voice and writing style to show the passion and personality of their business. As well as an impressive CV, Bethany is also a speaker on stages across the UK and Europe (not right now though, obviously). 

What you will learn... 

• What brand voice is 
• Why brand voice is so important 
• How brand voice can be accidental 
• How to start on the journey to defining your brand voice 
• Why understanding your business and your audience is the key to creating a strong brand voice 
• How to strike a balance between communicating using jargon and colloquial language for greater effect 
• Why it is important to be bold in your brand voice 
• Why brand voice is so much more than just ‘sounding human’ 
• Why you need to create a detailed set of guidelines to define your brand voice 
• Why Monzo, Ohne and Flo are absolutely killing the brand voice game at the moment 

Resources mentioned in this episode... 

• Brand Guidelines study 
• Monzo 
• Ohne 
• Flo 
• 5 and a half steps to becoming irresistible to potential customers by talking to them in a way that connects. 
• BethanyJoy.org 
• Velocity Partners 
• Doug Kessler 

If you want to get in touch with Bethany, the best place to do so is through her LinkedIn. Send her a message and chat to her more about finding the ideal voice for your brand so you can really connect with your audience.