How far should you push your brand language? Is it too much to make the buttons in your application process unmistakably 'you'? Or is it better to make things nice and simple – but risk blending into the competition?

In this episode, Alan, Chris and Helen talk about UX (user experience) copywriting, from so-called micro copy and contextual help, through to headings and other labels. All to help one listener strike a better balance between brand and usability. 

Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to [email protected] and we'll do our very best to help.

Or maybe you just want to tell us what you think of the podcast. It's the same address: [email protected]