AI has well and truly landed in marketing teams, and yes, it can be brilliant. It can speed things up, sharpen ideas and help us get more from the content we already have. But it has also unleashed a wave of bland, samey, beige content that sounds suspiciously like… everyone else.
In this episode of CMO Therapy, Lucy is joined by Wade Coleman, Head of Brand and Content Strategy at Fiserv, to talk about the AI content identity crisis facing marketing leaders right now. They get into why so much AI-generated content feels soulless, where AI is genuinely useful, where it needs a firm “absolutely not” and why strong brand voice, audience understanding and human judgement matter more than ever.
As Wade puts it: “ChatGPT is a shortcut to sounding like everyone else.”
If you’re a CMO or marketing leader trying to use AI without quietly murdering your brand voice, this one’s for you.Music clip by Filo Starquez, Divergence