Brands' personalities are starting to mesh together because marketers are ignoring the insights they should be drawing from to develop their voices and tones. This week, we're going to talk about how to design better, more ownable ways for our brands to show up.
 
Show notes:
<ul>
 <li><a href="https://www.qualtrics.com/experience-management/brand/brand-voice/#:~:text=Brand%20voice%20is%20the%20unique,and%20it%20mustn't%20change." target="_blank" rel="noopener noreferer">Qualtrics article about brand voice</a></li>
 <li><a href="https://blog.hubspot.com/marketing/brand-voice#creating-brand-voice" target="_blank" rel="noopener noreferer">HubSpot brand voice guide</a></li>
</ul>

--- 

Support this podcast: <a href="https://podcasters.spotify.com/pod/show/hiregroundpod/support" rel="payment">https://podcasters.spotify.com/pod/show/hiregroundpod/support</a>

Brands' personalities are starting to mesh together because marketers are ignoring the insights they should be drawing from to develop their voices and tones. This week, we're going to talk about how to design better, more ownable ways for our brands to show up. Show notes: Qualtrics article about brand voice HubSpot brand voice guide --- Support this podcast: https://podcasters.spotify.com/pod/show/hiregroundpod/support

Brands' personalities are starting to mesh together because marketers are ignoring the insights they should be drawing from to develop their voices and tones. This week, we're going to talk about how to design better, more ownable ways for our brands to show up.
 
Show notes:
<ul>
 <li><a href="https://www.qualtrics.com/experience-management/brand/brand-voice/#:~:text=Brand%20voice%20is%20the%20unique,and%20it%20mustn't%20change." rel="noopener noreferrer">Qualtrics article about brand voice</a></li>
 <li><a href="https://blog.hubspot.com/marketing/brand-voice#creating-brand-voice" rel="noopener noreferrer">HubSpot brand voice guide</a></li>
</ul>

--- 

Support this podcast: <a href="https://podcasters.spotify.com/pod/show/hiregroundpod/support" rel="noopener noreferrer">https://podcasters.spotify.com/pod/show/hiregroundpod/support</a>

Brand Voice & Tone

Welcome to Hire Ground, a podcast for better business. I’m Steph Parker – award-winning marketer, longtime instructor, and the person who always tells it like it is. When a group of former students asked me for a way to go beyond our curriculum and talk more broadly about business, this show was born. Get ready for conversations that challenge the status quo when it comes to marketing, career development, and business as a whole based on my own experiences finding success on an unconventional path. Support this podcast: <a href="https://podcasters.spotify.com/pod/show/hiregroundpod/support" rel="payment">https://podcasters.spotify.com/pod/show/hiregroundpod/support</a>

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Welcome to Hire Ground, a podcast for better business. I’m Steph Parker – award-winning marketer, longtime instructor, and the person who always tells it like it is. When a group of former students asked me for a way to go beyond our curriculum and talk more broadly about business, this show was born. Get ready for conversations that challenge the status quo when it comes to marketing, career development, and business as a whole based on my own experiences finding success on an unconventional path. Support this podcast: https://podcasters.spotify.com/pod/show/hiregroundpod/support

Welcome to Hire Ground, a podcast for better business. I’m Steph Parker – award-winning marketer, longtime instructor, and the person who always tells it like it is. When a group of former students asked me for a way to go beyond our curriculum and talk more broadly about business, this show was born. Get ready for conversations that challenge the status quo when it comes to marketing, career development, and business as a whole based on my own experiences finding success on an unconventional path. Support this podcast: <a href="https://podcasters.spotify.com/pod/show/hiregroundpod/support" rel="noopener noreferrer">https://podcasters.spotify.com/pod/show/hiregroundpod/support</a>

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Brand Voice & Tone

Brand Voice & Tone