Is your logo your brand? Not quite.

In this episode, we break down one of the biggest misconceptions in business: the difference between brand and branding. Your brand is your identity—who you are, who you serve, the value you provide, and the problems you solve. Branding is how you communicate that message through your visuals, voice, and marketing.

Learn why clarity comes before design, how a strong brand builds trust, and what it takes to stand out in today's competitive marketplace. Whether you're launching a new business or refining your existing one, this episode will help you build a brand that truly connects with your ideal audience.

The Experience Live with Russ & Scott (Y6E262)

Featuring Kim Speed

🔗 Connect with Kim: LinkedIn: linkedin.com/in/kimspeed

Website: https://purplemooncreative.com/

 🔗 Connect with Scott: https://www.dscottsmith.com ; thewacoexperience.com

 🔗 Connect with Me: https://www.russhedge.com

#TheExperience #Entrepreneurship #SmallBusinessOwner#PersonalBranding #BusinessGrowth #LeadershipDevelopment #Marketing