Join the world's leading celebrity expert Jeetendr Sehdev as he discusses his new book, "The Kim Kardashian Principle: Why Shameless Sells (And How to Do it Right).”

Brand Yourself Like a Celebrity with Jeetendr Sehdev

iBooks and the Apple Store have teamed up to bring you an incredible mix of interesting authors talking about the biggest books. Subscribe and you'll hear fiction and nonfiction authors from Neil Gaiman to Jeff Kinney to Clive Davis to Ahmir "Questlove" Thompson to Mario Batali discuss their latest books. If you like what you hear, download the books on iBooks.

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Brand Yourself Like a Celebrity with Jeetendr Sehdev

Brand Yourself Like a Celebrity with Jeetendr Sehdev

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