We all know of book titles that have almost become household names such as "Rich Dad, Poor Dad," and "The E-Myth." But is that really effective for book marketing? I discuss the value and challenges of branded titles for self published nonfiction books, and why descriptive titles might work better.

YouTube video: https://youtu.be/e1y152Kcjb4

Timestamp show notes (click on timestamp to view segment on YouTube):

0:12 What is this book about?

1:28 Why titles are a big issue for nonfiction

2:24 Successful branded nonfiction titles

3:12 Why branded titles are challenging

4:02 My personal experience using branded titles

Blog: How to Choose a Good Book Title When Self Publishing Nonfiction http://hub.me/al4po