Many eCommerce entrepreneurs focus mostly on revenue and profit – and cash flow – to gauge the health of their business. Branden Moskwa says that’s just fine… but only the first step.

You must also use those numbers to guide your decisions to create even more profitability in the future. One of the ways Branden implements changes that will foster success is by throwing out templates and embracing a customized eCommerce site.

Why customize? It’s all about the customer experience, says Branden. Happy customers = more sales.

Not only is customization easier than you think, but it will also have a huge impact on your bottom-line. We get into all the details on that, as well as…

• The #1 reason customers abandon their cart at checkout – and how to avoid it
• Detecting surprising ways you could be losing sales 
• How to know if Shopify or another platform will work for your business
• A strategy for seamlessly automating marketing, ordering, payment processing, and fulfilment 
• And more