In this bonus episode, John speaks at Brandfest and talks about building trust with consumers in the current marketplace where there is a "lack of trust, and infinite choice." John also does a Q&A at "Worldz" in which he covers some of the finer points of running a mission based company, and how to incorporate that mission into your marketing. Other topics include attempting to keep a "Founder's Culture" as you scale larger, and how to address customer concerns in a conscience based market place.