Still think “build it and they will come” works in 2025? Without a story people actually connect with, you’re just another forgettable tweet in the feed.

In this week’s Magnetic Podcast, we’re joined by storytelling wizard DeanKD, CEO & Co-founder of Fortyiq, the crypto-native brand agency helping founders craft narratives that actually stick. 🎙️ We dive into BrandFI: where founder-led brands are the new growth meta, AI can make or break your message, and trust is the last real moat in a noisy market.

We also explore:

🚩 The most common branding mistakes in crypto

✅ What separates founder-led brands from faceless ones

⚖️ The dos and don’ts of brand building in 2025

Trying to stand out? Start with this episode.