Have you ever heard of The Jester? What about The Creator? After this episode, you will be well on your way to understanding brand archetypes. Michelle walks you through various archetypes before doing a deeping dive into the Every Man. Having a cursory understanding of brand archetypes can help you both identify and serve your audience.

More information on brand archetypes: https://visme.co/blog/brand-archetypes/

Check out how Michelle can help you grow your business: https://stan.store/michellerundio