Have you ever wondered what branding is?

In general, branding is the process of creating a name, symbol, or design that identifies and differentiates a product from other products. It’s about making your business stand out in the crowd. It’s about building trust with your audience so they know who you are and what to expect when they come to you for whatever it is that you do.

It is your distinct voice in the marketplace. How does your ideal client or community feel when they interact with your brand? What is the emotion?

Ultimately, you want people to love your brand as much as they love what it stands for – which means taking care of every little detail. But how do we get there? What should we be thinking about when we start our own company or try to refresh an existing one? How can I make my message clear and memorable without being too pushy or overbearing? And how will this help me grow my business in the long run? 

All these questions and more are answered in today’s episode!

Buckle up and lets dig into some branding...

 

Love and Light,

Jamie + Olivia

 

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