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Branding a City for Universal Appeal with Elliott Ferguson – ECEO025
In this episode, Rebecca Linder speaks with Elliott Ferguson, President & CEO of Destination DC. Elliott reveals what it takes to make your city attractive to potential visitors (and to “compete” with other U.S. cities), how Washington, D.C. will be affected by IPW, and the hard work it takes to connect planners of big events and conventions to local hotels […]
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By Linder Global EventsIn this episode, Rebecca Linder speaks with Elliott Ferguson, President & CEO of Destination DC. Elliott reveals what it takes to make your city attractive to potential visitors (and to “compete” with other U.S. cities), how Washington, D.C. will be affected by IPW, and the hard work it takes to connect planners of big events and conventions to local hotels […]