In this episode, we've got Nirosha Methananda with us. Nirosha is the VP of Marketing at Influ2, where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales.
What You’ll Learn
Account Based Marketing means that the point of sales and marketing alignment is simply joint planning process & goals.
There needs to be shared metrics, shared account planning and account mapping to understand what accounts need
How inspirational Nirosha’s story and career background can be for many