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We sat down with Bethany McCamish, TEDx speaker, creative director, and founder of Bethany Works, to talk about what branding really is (and what it definitely isn’t). From her background as a teacher to running a multi-six-figure design studio, Bethany shares her journey of building a business from scratch, becoming the face of her brand, and helping women be seen in a market that often tells them to shrink.
If you're building a brand, pivoting directions, or figuring out how to show up more boldly in your business, this conversation is going to meet you where you are.
WHAT WE TALK ABOUT:
The three P’s every brand needs: Promise, Position, and Presence
What most people get wrong about branding (and how to fix it)
Visibility as a woman-led brand, and why hiding doesn't serve you
Personal brand vs business brand, and how to balance both
How keeping promises to yourself builds self-trust and a stronger business
Why most rebrands fail (hint: it’s not the colors)
WHAT WE MENTION:
Check out Bethany’s book, “Rise and Find” - https://bethanymccamish.com/rise-and-find-co-author-bethany-mccamish/
Bethany Podcast, “Unbreakable Brands” - https://unbreakablebrands.com/
Are you a designer who needs mentorship? Check out Bethany’s mentorship for designers so that you can scale your own design studio - https://bethanyworks.com/creative-ceo-mentorship/
MEET BETHANY:
Instagram: https://www.instagram.com/bethanyworksdesign/
Tik Tok: https://www.tiktok.com/@bethanymccamish
Studio Website: https://bethanyworks.com/unearth-your-brand/?fbclid=PAZXh0bgNhZW0CMTEAAacjvl95Um9qRhiU_bJ8dtuk5mDSzo2fCW0gJOz2bl3d6VCGBMua45SDUzmwTA_aem_zbw1oFNBTgUW7QKnvC99tQ
Personal Brand Website: https://bethanymccamish.com/
WANNA BE ON THE PODCAST?
We’re always looking for ambitious women, female founders, and humans doing cool sh*t with something real to say. If you’ve got a story, message, or lesson that other women need to hear, we want you on the show.
👉 https://forms.gle/qmrSZwacRDAjSEJd7
✨@findyourfuze https://www.instagram.com/findyourfuze/
✨@brookecurolesmithhttps://www.instagram.com/brookecurolesmith/
✨ @thekellylaneshttps://www.instagram.com/thekellylanes/
ALSO LISTEN ON:
Apple: https://podcasts.apple.com/us/podcast/find-your-fuze/id1801997923
Spotify: https://open.spotify.com/show/7uV7eZdtkJuKtgdIe19LbP
CHECK OUT OUR WEBSITE:
https://findyourfuze.com/
🔗 Loved the episode? Leave a review, share with a friend, and DM us your biggest takeaway.
K love you bye! 💕🎙️
By Find Your FuzeWe sat down with Bethany McCamish, TEDx speaker, creative director, and founder of Bethany Works, to talk about what branding really is (and what it definitely isn’t). From her background as a teacher to running a multi-six-figure design studio, Bethany shares her journey of building a business from scratch, becoming the face of her brand, and helping women be seen in a market that often tells them to shrink.
If you're building a brand, pivoting directions, or figuring out how to show up more boldly in your business, this conversation is going to meet you where you are.
WHAT WE TALK ABOUT:
The three P’s every brand needs: Promise, Position, and Presence
What most people get wrong about branding (and how to fix it)
Visibility as a woman-led brand, and why hiding doesn't serve you
Personal brand vs business brand, and how to balance both
How keeping promises to yourself builds self-trust and a stronger business
Why most rebrands fail (hint: it’s not the colors)
WHAT WE MENTION:
Check out Bethany’s book, “Rise and Find” - https://bethanymccamish.com/rise-and-find-co-author-bethany-mccamish/
Bethany Podcast, “Unbreakable Brands” - https://unbreakablebrands.com/
Are you a designer who needs mentorship? Check out Bethany’s mentorship for designers so that you can scale your own design studio - https://bethanyworks.com/creative-ceo-mentorship/
MEET BETHANY:
Instagram: https://www.instagram.com/bethanyworksdesign/
Tik Tok: https://www.tiktok.com/@bethanymccamish
Studio Website: https://bethanyworks.com/unearth-your-brand/?fbclid=PAZXh0bgNhZW0CMTEAAacjvl95Um9qRhiU_bJ8dtuk5mDSzo2fCW0gJOz2bl3d6VCGBMua45SDUzmwTA_aem_zbw1oFNBTgUW7QKnvC99tQ
Personal Brand Website: https://bethanymccamish.com/
WANNA BE ON THE PODCAST?
We’re always looking for ambitious women, female founders, and humans doing cool sh*t with something real to say. If you’ve got a story, message, or lesson that other women need to hear, we want you on the show.
👉 https://forms.gle/qmrSZwacRDAjSEJd7
✨@findyourfuze https://www.instagram.com/findyourfuze/
✨@brookecurolesmithhttps://www.instagram.com/brookecurolesmith/
✨ @thekellylaneshttps://www.instagram.com/thekellylanes/
ALSO LISTEN ON:
Apple: https://podcasts.apple.com/us/podcast/find-your-fuze/id1801997923
Spotify: https://open.spotify.com/show/7uV7eZdtkJuKtgdIe19LbP
CHECK OUT OUR WEBSITE:
https://findyourfuze.com/
🔗 Loved the episode? Leave a review, share with a friend, and DM us your biggest takeaway.
K love you bye! 💕🎙️