We sat down with Bethany McCamish, TEDx speaker, creative director, and founder of Bethany Works, to talk about what branding really is (and what it definitely isn’t). From her background as a teacher to running a multi-six-figure design studio, Bethany shares her journey of building a business from scratch, becoming the face of her brand, and helping women be seen in a market that often tells them to shrink.

If you're building a brand, pivoting directions, or figuring out how to show up more boldly in your business, this conversation is going to meet you where you are.

WHAT WE TALK ABOUT:

• The three P’s every brand needs: Promise, Position, and Presence

• What most people get wrong about branding (and how to fix it)

• Visibility as a woman-led brand, and why hiding doesn't serve you

• Personal brand vs business brand, and how to balance both

• How keeping promises to yourself builds self-trust and a stronger business

• Why most rebrands fail (hint: it’s not the colors)

WHAT WE MENTION:

• Check out Bethany’s book, “Rise and Find” - https://bethanymccamish.com/rise-and-find-co-author-bethany-mccamish/ 

• Bethany Podcast, “Unbreakable Brands” - https://unbreakablebrands.com/ 

• Are you a designer who needs mentorship? Check out Bethany’s mentorship for designers so that you can scale your own design studio - https://bethanyworks.com/creative-ceo-mentorship/ 

MEET BETHANY:

Instagram: https://www.instagram.com/bethanyworksdesign/

Tik Tok: https://www.tiktok.com/@bethanymccamish 

Studio Website: https://bethanyworks.com/unearth-your-brand/?fbclid=PAZXh0bgNhZW0CMTEAAacjvl95Um9qRhiU_bJ8dtuk5mDSzo2fCW0gJOz2bl3d6VCGBMua45SDUzmwTA_aem_zbw1oFNBTgUW7QKnvC99tQ 

Personal Brand Website: https://bethanymccamish.com/ 

WANNA BE ON THE PODCAST?

We’re always looking for ambitious women, female founders, and humans doing cool sh*t with something real to say. If you’ve got a story, message, or lesson that other women need to hear, we want you on the show.

👉 https://forms.gle/qmrSZwacRDAjSEJd7 

✨@findyourfuze https://www.instagram.com/findyourfuze/

✨@brookecurolesmithhttps://www.instagram.com/brookecurolesmith/ 

✨ @thekellylaneshttps://www.instagram.com/thekellylanes/ 

ALSO LISTEN ON:

Apple: https://podcasts.apple.com/us/podcast/find-your-fuze/id1801997923 

Spotify: https://open.spotify.com/show/7uV7eZdtkJuKtgdIe19LbP 

CHECK OUT OUR WEBSITE:

https://findyourfuze.com/ 

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K love you bye! 💕🎙️