Entrepreneurial from a young age, Busty Lush founder Laurel Harrop has always been open to trying something new. Little did she know when starting a successful lighting recycling business that her next venture would involve creating a stylish icon of the non-alcoholic drinking movement. In our conversation, we talk with Laurel about a number of topics related to Busty Lush's first four years in business, including:

• What drew her into the NA category initially.
• Why being female-driven, owned and operated was so important to her.
• How the brand's personality and uniqueness has been critical to competing alongside larger players.
• What's next for Busty Lush, both on the shelf and behind the scenes.
• What new channels Laurel is trying to push the brand into in 2025.

Mentioned in this episode:

Busty Lush
Chambers Austelle
Recess

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