Growth Department

Branding and Culture Strategy That Drives Growth


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The creative world is evolving fast, and the leaders who know how to blend branding, culture, and strategic thinking are the ones shaping what comes next. 

In this episode of the Growth Department podcast, Chelsey sits down with Jesse Vuona, a multi versed digital creative director and cofounder of Fresh, a boutique agency trusted by brands like Adidas, New Balance, Converse, Panera, Foxwoods, NCAA, and YMCA.

Jesse brings a rare mix of conceptual thinking, visual design, UX expertise, and real world agency experience from his years at Mullen Advertising. He is also a musician with international touring experience, which adds its own spark to the way he approaches creative problem solving. 

What you’ll learn in this episode:

  •  Why branding goes far beyond logos
  •  How culture shapes the way your brand shows up in the world
  •  AI - gloom and doom or exciting future for creatives?
  • The new skills creative professionals need in a tech driven era
  • How leaders can partner better with internal and external creative teams
  • What the future of creative work may look like in the next five to ten years

ALSO- if you're newer to the creative field, Jesse packs in tons of advice for getting started and landing your first job.

You can learn more about Jesse and his team at freshsince2015.com or 

Connect with him on LinkedIn at linkedin.com/in/jessevuona (if we all friend him, will he start using it?!?)

Growth Department slows the conversation down so founders and business leaders can go further, faster.


If this episode helped you think differently, follow the show and share it with someone building alongside you.



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Growth DepartmentBy Chelsey Reynolds

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