Today’s guest is Fran Biderman-Gross. Fran is the CEO and Founder of Advantages, an Inc. 500 global digital branding and marketing agency in New York. A graduate of MIT's Entrepreneurial Master's Program and Goldman Sachs 10,000 Small Businesses program, Fran is a master at helping others translate their vision and values into a consistent and authentic brand experience. Fran is the developer of the “3 keys Workshop” and an in-demand speaker and consultant who has empowered countless leaders to form the emotional connections that drive revenue growth.

Since 1992, Advantages has blossomed from a local printing business to an international firm serving clients around the globe. Advantages has been named one of Inc.’s 50 Best Places to Work and their client’s work consistently garners industry awards and recognition.

Fran excels at leading senior executives to clearly see the results from purpose-driven approaches to marketing and leadership. She synthesizes decades of marketing expertise into inspiring and actionable steps so that purpose-oriented leaders can empower their teams and their organizations to build enduring emotional connections with their markets.

Fran is an Executive Board Member of the Queens Chamber of Commerce, Women in Print, and is an active member of the Entrepreneurs’ Organization. She frequently lecturers at universities and is a sought-after speaker at entrepreneurial, women and industry-focused conferences and events. She lives in New York with her Tony Award–winning husband, Yeeshai Gross, and their family.

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