The Business Gay

Branding and Messaging Strategy

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In this episode of The Business Gay Podcast, host Calan Breckon speaks with Jamie Engelhardt.

Jamie is a coach, strategist, and the founder of Wild&, where she helps purpose-driven entrepreneurs build brands that feel like home. Her approach blends emotional depth with practical insight, grounded in the belief that the most impactful businesses are built from the inside out. Jamie is passionate about helping people lead with authenticity, connect more deeply, and create work that truly reflects who they are.

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Links mentioned in this episode:

  • Wild& Website
  • Jamie Engelhardt on LinkedIn

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    Key Takeaways for quick navigation:

    • [2:55] Focus your messaging on your audience, not yourself
    • [4:48] Start with your brand and truly understand your audience
    • [6:43] Speak directly to your ideal clients to attract more of them
    • [7:35] Use your brand values to keep tone consistent everywhere
    • [10:49] Keep visuals consistent to build trust and recognition
    • [12:22] Don’t let AI shape your voice—train it to reflect you
    • [16:42] Let your core values guide all brand messaging

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      The Business GayBy Calan Breckon