Greenish

Branding as a Catalyst for Sustainability: a Conversation with Expert and Educator Juli Schulz


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This week, sustainability expert, brand specialist, and educator, Juli Schulz shares how branding, purpose, and storytelling can be powerful catalysts for change. We also learn how she stays optimistic while also staying informed on complicated environmental issues. Juli's nearly two decades of marketing experience have aligned with her passion for sustainability while working with leading natural and sustainable brands such as Gardein plant-based foods, Rainbow Light, and Toyota. She has served on boards for environmental nonprofits such as 5 Gyres, mentors with Vice President Al Gore's Climate Reality, and acts as a mentor/instructor for sustainable design courses at Otis College of Art & Design in Los Angeles focused on plastic pollution solutions and circular design! While continuing to work with mission-driven brands and NGOs, she has also joined a global team of award-winning filmmakers at Backroads Pictures, where she serves as the Head of Marketing & Sustainability. Juli generously welcomes you to connect with her wherever you find her (links below), including her newly launched ECO BRANDS talks on Clubhouse  (Wednesdays at noon PT). Or by joining her on the yearly Peace Retreat SUP Yoga Adventure to the Sea of Cortez, Mexico.
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GreenishBy Bethany Scully, Eeland Stribling, Kaitlin Lovill, BeAlive, Cecily Kreager

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