A good business doesn't always equal a good brand. And the upside of building a brand is tremendous, especially in the digital age. 
In this episode, we'll see how a small business can modify strategies used by big brands, how you can start with branding right now, and how all this fits into the Indian context.

A good business doesn't always equal a good brand. And the upside of building a brand is tremendous, especially in the digital age. In this episode, we'll see how a small business can modify strategies used by big brands, how you can start with branding right now, and how all this fits into the Indian context.

A good business doesn't always equal a good brand. And the upside of building a brand is tremendous, especially in the digital age.&nbsp;
In this episode, we'll see how a small business can modify strategies used by big brands, how you can start with branding right now, and how all this fits into the Indian context.

Branding before marketing: how-to start for your business

It's really difficult to live in the 21st century without coming in contact with marketing (unless you live in a jungle). From your morning newspaper, to during work, to the entertainment after work, marketing is at play. Sometimes direct, sometimes indirect. It affects your decisions (and business if done correctly) more than you can imagine. 
In this show, we see what really goes into marketing. The tech stuff, psychological stuff, the monetary angle, and everything else. It’s not about the new social media platform. Neither is it about selling through ads. It’s about what moves us as humans

Business

Marketing

It's really difficult to live in the 21st century without coming in contact with marketing (unless you live in a jungle). From your morning newspaper, to during work, to the entertainment after work, marketing is at play. Sometimes direct, sometimes indirect. It affects your decisions (and business if done correctly) more than you can imagine. In this show, we see what really goes into marketing. The tech stuff, psychological stuff, the monetary angle, and everything else. It’s not about the new social media platform. Neither is it about selling through ads. It’s about what moves us as humans

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Branding before marketing: how-to start for your business

Branding before marketing: how-to start for your business