Talent isn't the problem.

In this episode of Branding Book Club, we're exploring the gap between being a great creative and building a business that lasts.

Joined by entrepreneur, educator and creative strategist Uchechi Ihuomah, we unpack why so many creatives struggle commercially, what sustainable monetisation actually looks like, and the business skills no one teaches you.

This isn't a conversation about going viral.

It's about building something that still exists years from now.

• Why talent alone isn't enough
• The biggest mistakes creatives make when building a business
• Why so many creators struggle to monetise
• Positioning vs pricing
• Systems, structure and sustainable growth
• The creator economy today
• Management vs no management
• Building trust through community and education
• The mindset shifts every creative entrepreneur needs

Whether you're a creator, freelancer, marketer or founder, this episode is packed with practical insights on building a career - not just creating content.

When I invited Peju onto Branding Book Club, I thought we were going to talk about content creation.

We did.

But somewhere along the way, the conversation became about something much bigger.

Purpose.

Identity.

Fatherhood.

Authenticity.

And what happens when you finally stop trying to be who you think people want you to be.

A few months ago, Peju started taking content creation seriously. Since then, he’s built a growing community online by sharing his life with honesty and vulnerability.

But as he says in this episode, the biggest thing content has given him isn’t followers. It’s purpose.

If you’ve ever questioned your path, struggled with identity, or wondered whether putting yourself out there is worth it, I think you’ll enjoy this conversation.

What's one thing that's given you a sense of purpose? Let us know in the comments.

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🎙️ Branding Book Club is a podcast exploring branding, marketing, creativity and the stories behind the people building them.

AI can generate campaigns in seconds.

Creators are building audiences - and businesses - without marketing degrees.

Algorithms are changing faster than most textbooks can keep up.

So it raises an interesting question:

Is marketing education still relevant?

In this episode of Branding Book Club, I’m joined by Dr Abiodun Ajiborode – Marketing Leader and Founder of Brand Management Academy & BLIM – for a conversation about what it actually takes to build a career in marketing today.

We talk about the role of formal education, the rise of creators, the impact of AI, and whether the skills that made great marketers ten years ago are still the skills that matter now.

More importantly, we explore what shouldn’t change.

Because while platforms evolve and technology moves fast, strategy, critical thinking and understanding people may be more valuable than ever.

If you’re a marketer, creator, student or simply curious about where the industry is headed, I think you’ll enjoy this one.

Let us know in the comments:

Do you think marketing education is becoming more important… or less?

In this episode of Branding Book Club, we sit down with actor and creative entrepreneur Deyemi Okanlawon for a layered conversation about creators, identity, visibility and the evolving relationship between brands and talent.

We talked about:

• the African creator landscape,
  creator partnerships,
  personal branding,
  strategic visibility,
  the business behind influence,
  and why talent alone is no longer enough in today’s attention economy.

But underneath a lot of those conversations was something even deeper: identity.

How our backgrounds, experiences and sense of self shape the way we communicate, build trust and move through the world.

This was one of our most thoughtful (and funniest) conversations yet.

In this episode of Branding Book Club, we unpack the growing confusion around the marketing job market - from vague job descriptions and inconsistent titles to salary disparity, “full stack marketers” and the blurred lines between brand, social, content and growth roles.

Joining us this episode is marketing and communications professional Iyunade Ogunojemite, who brings an experienced industry perspective to the conversation.

We also get into:

• whether marketing has become one of the most undefined careers right now
• what job description red flags immediately stand out
• whether “full stack marketer” is evolution or exploitation
• and the tension between versatility, value and burnout in modern marketing careers

This is a conversation about the reality of getting into marketing today - and trying to make sense of an industry that feels increasingly difficult to define.

🎙️ Branding Book Club
Conversations on brands, creators and culture.

What happens to brands when creators become the brand?

In our very first episode, we dive into one of the most interesting shifts in marketing right now - how creators have gone from promoting brands to becoming them, and what that means for the brands trying to keep up.

Along the way, we explore the identity crisis many brands are facing, why relevance and heritage need each other more than ever, what GAP and M&S can teach us about reinvention, and why some collaborations land while others fall flat.

We also get into whether traditional media still holds its place in all of this.

This isn’t a lecture - just two people who work in marketing, talking through their curiosity out loud.

Welcome to Branding Book Club.