Author of Branding Bud: The Commercialization of Cannabis - David Paleschuck on the key elements to building a successful cannabis brand. Some of the topics we cover include types of purchase experiences, archetypes of brands and of consumers, the importance of brand promise and consistency, and how traditional branding methodologies are affected by the many regional laws and regulations in our industry.

00:00:39 - David’s Background in Corporate America 

00:02:42 - Types of Purchasing Experience: The Transactions vs The Shopping Experience 

00:04:51 - Educating Buyers, Budtenders, and Consumers

00:07:01 - Mistakes New Cannabis Brands Make

00:07:29 - Types of Consumers

00:09:16 - Archetypes of Cannabis Brands

00:13:47 - Implementing Branding

00:17:07 -Trends: Hemp Increasing, Data & Research Improving, and Beverages Gaining Popularity

00:20:47 - How to reach David

Check out David's book Branding Bud - The Commercialization of Cannabis at brandingbud.com