In a product driven ecosystem, and with an ever lower barrier to entry, how can a startup differentiate itself? Branding and building brands have done the magic for more established companies and industries. Even in tech, companies like Apple are leading by example when it comes to branding. So, how do you build a brand even when it’s the early stage of your company? Why is it so important? Joining us on this episode is Tizar, a passionate branding consultant!