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Branding, experience building & influencer marketing w/ Gil Eyal & David Berkowitz
How can we properly leverage data to drive experiences? Are we distinguishing between fame and true influence when using influencer marketing? What happens when brands chase trends instead of having a clear vision?
In this episode of IBM thinkLeaders podcast, we are joined by guests Gil Eyal (founder & CEO of HYPR) & David Berkowitz (founder & CEO of Serial Marketer). We talk to Gil and David about the limitations of data scientists, how brands can create an emotional connection to users, whether NPS is a worthwhile tool, and why podcasts are becoming a popular and effective medium for advertising.
Connect with us @IBMthinkLeaders + the guests at:
@gileyal
@HYPRBRANDS
@dberkowitz
@MandyLewToYou
"Sometimes the overuse of data creates a creepy experience that on paper should be great. You know, super customized, the super personalized, but really on the other side it's received as, 'why do they know so much about me?'"-Gil Eyal (founder & CEO of HYPR)
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By IBM thinkLeaders
4.7
1515 ratings
How can we properly leverage data to drive experiences? Are we distinguishing between fame and true influence when using influencer marketing? What happens when brands chase trends instead of having a clear vision?
In this episode of IBM thinkLeaders podcast, we are joined by guests Gil Eyal (founder & CEO of HYPR) & David Berkowitz (founder & CEO of Serial Marketer). We talk to Gil and David about the limitations of data scientists, how brands can create an emotional connection to users, whether NPS is a worthwhile tool, and why podcasts are becoming a popular and effective medium for advertising.
Connect with us @IBMthinkLeaders + the guests at:
@gileyal
@HYPRBRANDS
@dberkowitz
@MandyLewToYou
"Sometimes the overuse of data creates a creepy experience that on paper should be great. You know, super customized, the super personalized, but really on the other side it's received as, 'why do they know so much about me?'"-Gil Eyal (founder & CEO of HYPR)