Finding Peak [Formerly The Ryan Hanley Show]

Branding Expert Reveals the Secret to Business Success in 2025 - Sara Connell

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Sara Connell is a bestselling author and founder of Thought Leader Academy where she helps coaches, writers and entrepreneurs become successful, published authors and in-demand speakers. She has been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, TEDx, The Today Show, and Katie Couric.

Today, Sara Connell shares her 2025 forecast, discussing trajectory forecasting, demand forecasting, and key shifts in the stock market and social media marketing. She delves into the current “trust recession” and explores strategies to transform it into a trust ascension by mastering cognitive science and long-term relationship building.

They discuss the shift from Simon Sinek’s “It’s all about your why” to “It’s all about your who,” emphasizing the rising importance of personal branding and genuine human connections. Additionally, Sara highlights the role of micro content, AI, and market research in fostering trust, alongside the power of long-form, unscripted content and user-generated content.

🎯 Takeaways:

  • The future trend emphasizes the importance of personal connection over just the reason behind products or services
  • Utilize personal brand and real, unscripted stories to build genuine connections and overcome the "trust recession"
  • Emphasize building long-term relationships and trust rather than relying on short-term tactics
    • 💬 Sound Bites:
    • "What does this particular moment call us forth to become masterful in?"
    • "We are moving from Simon Sinek's it's all about your why to it's all about your who."
    • "People want to trust the person behind it."
      • 🔗 Connect and Discover:

      Youtube: https://www.youtube.com/@saracconnellauthor

      Instagram: https://www.instagram.com/saraconnell/?hl=en

      Website: https://www.saraconnell.com/

       

      📖 Chapters:

      00:00 "Who Over Why: 2025 Trends"

      04:40 Mastering Trust in Uncertain Times

      08:14 "Evolving Opportunities Amid Uncertainty"

      09:25 Balancing AI and Human Interaction

      14:30 Authenticity in Marketing Matters

      19:04 Template Fatigue in Online Video

      21:08 Creative Burnout in Entrepreneurship

      25:49 Nighttime Brain Priming Techniques

      26:44 "Priming Brain for Genius Zone"

      30:11 "Manifesting Skeptic Turned Believer"

      32:35 "The Secret and Brain's Role"

      36:52 Identity Shift Sparks Weight Loss

      40:00 Books as Visibility Boosters

      42:50 "Long Form is King"

       

      📌 𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 𝗢𝗡:

      Website: https://go.ryanhanley.com/

      Course Page: https://masteroftheclose.com/

      Apple: https://podcasts.apple.com/us/podcast/the-ryan-hanley-show/id1480262657

      Spotify: https://open.spotify.com/show/5AZFuTiQsgS9hMQDDdtlOr?si=98432b7806534486

      Instagram: https://www.instagram.com/ryan_hanley

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      Finding Peak [Formerly The Ryan Hanley Show]By Ryan Hanley, Bleav