Branding is a way of identifying your business. It is how your customers recognise and experience your business. A strong brand is more than just a logo; it's reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

•What are the benefits and features of your products or services?

•What do your customers and prospects already think of your company?

•What qualities do you want them to associate with your company?

Both Diane and Kane have been through this process in great detail and we discuss our process and stories in this episode of The Bookie & The The Beano.

Diane (The Bookie aka Bookkeeper) from https://www.directmanagement.com.au and Kane (The Beano aka Accountant) from www.activeoutsourcing.com.au and www.accountancyonline.com.au are professionals practicing who encounter these issues and many more every day.