GOAL MARSTAry® Sessions

Episode Summary:
In this energising episode of the GOAL MARSTAry® series, Heather is joined by Christine Hammacott—brand strategist, designer, and creative founder of ArtofComms. Christine specialises in helping introverted solopreneurs build bold, authentic brands without the burnout. With decades of experience across print and digital, she brings a refreshingly calm and grounded approach to marketing in a noisy world.

They explore the deeper strategy behind branding, how introverts can stand out without shouting, and why strong branding supports better goal achievement.

Key Topics Covered:

• Christine’s journey from aspiring fashion designer to brand strategist

• Why introverts need a different kind of branding approach

• Mistakes solopreneurs often make in building their brand

• How to create a brand that speaks for you when you don’t want to

• The real role of logos in business (hint: it’s not everything!)

• What it means to “be your brand” without oversharing

Breakout Room Challenge Question:
What does your current brand say about you, and does it truly reflect how you want to be seen—especially when navigating the pressure to constantly market yourself online?

Quotes from the Episode:

"Branding is no longer 2D. It’s 3D. It’s a conversation, not a presentation."
"If your brand puts people off, that’s a good thing—it means you’re getting clearer about who you're for."
"Consistency builds trust. Branding makes your marketing easier—if it’s doing the work, you don’t have to shout."

Resources & Mentions:

• Christine’s site: ArtofComms.co.uk

• Christine on LinkedIn: Christine Hammacott