Want to start your philanthropic journey? Find, connect, and support the causes that mean the most to you with Starfish: https://www.starfishapp.com/

Branding is more than a logo – It’s about awareness, perceived quality, associations, loyalty, and a clear value proposition. In this episode of The Art of Good, I have an incredible conversation with entrepreneur, philanthropist, and branding expert RJ Murray. RJ shares why branding is much more than just a logo and how nonprofits can leverage brand strategy to elevate their mission. Whether you’re leading an organization, sitting on a board, or simply passionate about making a difference, RJ’s insights will help you improve your communication strategies. 

00:00 Welcome

00:30 Guest Introduction: R.J. Murray

01:26 R.J.'s Background and Family Influence

04:53 College Years and Early Career

07:21 Acquiring and Running Murray Brand Communications

09:16 Branding Essentials for Nonprofits

19:08 Key Questions for Nonprofit Leaders

29:31 Importance of Social Media in Branding

33:11 Conclusion and Final Thoughts

Connect with the causes that mean the most to RJ: 

Salvation Army: https://www.starfishapp.com/non-profit/94-1156347

American Red Cross: https://www.starfishapp.com/non-profit/53-0196605 

St. Jude Memorial Foundation: https://www.starfishapp.com/non-profit/95-3607229 

Follow John Cervenka on Starfish: https://www.starfishapp.com/profile/johncervenka

Check out John on LinkedIn: https://www.linkedin.com/in/john-k-cervenka-32615413/

Follow Cal Poly San Luis Obispo on Starfish: https://www.starfishapp.com/non-profit/95-1648180

Check out RJ on: https://murraybrand.com/

Are you a non-profit that wants to connect with current supporters, amplify your marketing efforts, and attract new supporters and new donors to your cause? Check out starfish: https://www.starfishapp.com/