Here's an excerpt from the new book The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving.

Find out what branding can and should do for your fundraising, and why it often doesn't. Learn how fundraisers are like forklift drivers, and what you can do to build a money-raising brand for your nonprofit.

The Money-Raising Nonprofit Brand is available at:

• Amazon
• Amazon UK
• Wiley (best bet if you're outside North America or Europe)