<p>Does your brand align with your vision? Host Craig West speaks to Chris Nelson from Juicebox Creative about the biggest branding mistakes mid-market businesses make and how to maintain authenticity in branding, even as your business grows.</p>

Does your brand align with your vision? Host Craig West speaks to Chris Nelson from Juicebox Creative about the biggest branding mistakes mid-market businesses make and how to maintain authenticity in branding, even as your business grows.

Branding for the mid-market

Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your business to the next level.

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Branding for the mid-market

Branding for the mid-market