In this episode of Relentless, Phil Shalala and Anthony Batt dive into the evolving landscape of brand perception among youth and the shifting dynamics of market growth. They discuss how Liquid Death has become a standout brand by serving the unique needs of youth culture and why the first three years of any business are critical in determining its trajectory.

The conversation highlights the groundbreaking approach of the Global Fight League (GFL) in the MMA industry, aiming to offer athletes a better revenue share and challenge traditional market structures. Phil and Anthony also explore how post-COVID outdoor leisure activities, like skiing, are reshaping consumer preferences and how corporate decisions can undermine brand integrity.