Paul talks with content creator and transcreator Delfina Morganti-Hernández about the importance of branding for freelance translators. They discuss individual vs. company brands, who needs a brand, and the power of branding for translators and interpreters.

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55. Branding for Translators featuring Delfina Morganti-Hernández

Helping freelance translators and interpreters succeed! The ProZ.com podcast features interview from some of the translation and interpreting industry's biggest names, with the aim of helping freelancer translators and interpreters take the next step in their careers. Visit https://www.proz.com to register and https://training.proz.com for information on our courses and workshops.

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An excellent interview with business owner Belinda Grace Fischer ,who explains how best to use LinkedIn to attract new translation and interpreting clients. She shares insights into her journey - how she got started and then progressed to where she is today, including how she has managed to focus on her preferred specialization of marketing. We talk about LinkedIn profiles, how to post the right content, how to stay active on the platform, vanity metrics and engagement. She also shares a rule for making sure your posts are balanced between topics. A fantastic episode for anyone looking to use LinkedIn as a tool for getting more clients for their translation or interpreting business.

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80. LinkedIn: Engagement, Metrics and Constant Content featuring Belinda Grace Fischer

Part 2 of Paul's interview with machine translation expert Jay Marciano. In this part, we talk about translator opinions of MT, whether or not it makes sense to study translation at university, language professionals, the fragmented translation industry, user-generated content, how translator roles may change, MT providers, confidentiality and efficiency improvements. Listening to this episode is a great way for anyone in the translation and localization industry to spend 30 minutes of their time!

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79. The Wonderful World of Machine Translation and Why it Matters to You featuring Jay Marciano PART 2

Jay Marciano is an machine translation expert with decades of experience. In this fascinating episode he takes us through the evolution of MT from rules based through statistical and on to neural machine translation. He also shares his thoughts on the current status of MT and potential future developments. His understanding of the subject is incredible and he is able to explain the different topics in a very clear manner. This is a very insightful episode and a must-listen for anyone in the translation and localization industry. 

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78. The Wonderful World of Machine Translation and Why it Matters to You featuring Jay Marciano PART 1

Esther Hermida has enjoyed quite the career. From starting out as a court interpreter to working on live simulcasts and working as a dialect coach for the likes of Hollywood actress Jennifer Garner, it has been an amazing journey so far. She shares how (and why) she got started, working as an interpreter in different environments, and the very important work she does for AAPTI (The American Alliance of Professional Translators and Interpreters).

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77. Court Interpreting, Simulcast Intepreting and Dialect Coaching featuring Esther Hermida

Joe Lépine shares some concrete tips in this value-packed episode. He talks about translating the texts for parking meters, changing direction, refining your client base, working with other translators, entrepreneurial ideas, tech tools, pricing and consistency checkers, among other things! This really is an action-filled episode featuring a very eloquent and experienced trainer who thrives on sharing his ideas and inspiring others.

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55. Branding for Translators featuring Delfina Morganti-Hernández

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